Business and Brand Strategy Expert

My mission is to help businesses build strong, enduring brands that resonate with consumers and deliver tangible results (no fluff or jargon). As the Founder of Brand Value Builders, I leveraged 25 years of experience with top brands like Unilever, McDonald’s Australia, Primo Foods and Mars Snackfood to create a system that transforms brands into market leaders, delivering lasting value to customers. My portfolio: → Founder of Brand Value Builders, taking 25 years of brand value frameworks into a proven process to develop brands that endure the test of time. → Marketing Director at Primo Foods, achieving record market share and profit growth year-on-year, launching 37+ new products, and leading strategic brand initiatives. → Senior Director of Marketing at McDonalds Australia, delivering a 6.8% sales growth and reversing declining guest counts, positioning Australia as a top-performing market globally. → Marketing Director at Hungry Jacks, achieving consecutive years of record sales and profit growth, with an 8% increase in sales and a 15% rise in guest counts. → Group Marketing Manager at Mars Snackfood, where I drove $200M+ in incremental value through strategic brand management of MARS, SNICKERS, and TWIX. My results: → Consistent record market share and profit growth → Successful launch of 37+ new products → Reversed negative guest counts at McDonald’s Australia → $200M+ in incremental value at Mars Snackfood